The most effective way to expand it is through marketing and promoting your services. Facebook and Instagram allow for specific and targeted ad distribution based on past actions, meaning you could get quality leads. With targeted ads, you can develop buyer personas and reach your exact demographic.

Optimized to advertise to a good audience fit, these social networks also allow people to download your content or sign up for your offer without leaving the platform.

Increase social media visibility for your brand and gain new customers. Awareness ads help people discover your brand and services and build your base audience. Conversion ads are the easiest to measure results, they encourage people to carry out specific actions and convert users.

With such broad offerings of promotions, you can try and choose which ones perform better for you for the best results and lowest cost.